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That Trade Show Lady knows the show floor can be tough. Here are some practical tips on giving your team what they need to succeed, so you get what YOU need--results.

An Event-in-a-Box is a great way to make events repeatable, scalable, programmatic and efficient. But making RESULTS repeatable and predictable isn't so easy. This blog offers an idea to help ensure more consistent results.

It’s graduation season, and that always makes me think of all the new college grads now launching their job searches. If you're starting...

I sometimes hear trade show managers downplaying booth traffic, putting all the focus on lead quality. I get it – no one wants to sift...

Four reasons BDRs make the best trade show booth staffers.

I'm That Trade Show Lady, and it's great to be back!